Case Study Portakabin-Study One-Topic Two

Sunday, 7 September 2014

ACTIVITY 5

The aim is to maintain their leading position as the number 1 manufacturer of modular buildings in the U.K. To deliver the best service and products to customers. This means that they are up to date with the changing nature of their customer’s needs and responds to them in a cost effective and innovative way.

·      Deliver exactly what the customers want
·      Ensure that when their needs change they will be able to provide them with a solution
·      Continue to attract new customers
·      The business is set to ensure rapid response and a comprehensive support system/service for all it’s customers

 Portakabin is committed to ongoing and in depth market research.

·     This requires understanding what the existing and future customers want
·      Putting in place more product development and added value services to meet customers        needs
·      Primary & Secondary Research
·      Qualitative and Quantitative data
·      Research & Development of new product ideas and added value solutions
·      Effective strategies for marketing and sales aimed at specific market segments
·      Quality assurance and quality control procedures to ensure a high level of service & product quality
·      Assessing reliability of supplies and levels of service to ensure that materials and supplies arrive on time and to a high level of quality.
·      Using research results to develop product.

      
ACTIVITY 6

A business that has been affected by one or more threatening external influences.

Good Life Health Clubs was threatened by other health clubs such as Fenix Fitness and Fitness First as well as the new 24 hour craze of gyms that have popped up around Australia. Influences such as lower membership fees and 24-hour access to the gyms. Better training facilities and staff as well as management at Fenix Health Clubs & Fitness First not to mention locations of health clubs. Business was declining at Goodlife health clubs in the way of memberships and quality personal trainers & management/staff. In conclusion Goodlife purchased their biggest threats Fenix Fitness and a huge number of Fitness First Health Clubs Australia wide.

A business that has been affected by one or more external opportunities.
Boost juice, one of my favourite retail franchises. Creators of Boost while over in America on holiday saw a potential gap in the market back in Australia. The health craze of fresh healthy juices and smoothies was just about to take off and combined with new improved Westfield's & shopping centres popping up around Australia it was the perfect timing to set up this company. External influences from customers being more aware and active about their nutrition & life choices wanting to live a healthy lifestyle due to a massive rise in media marketing directed at weight loss and fitness. (Love her or hate her Michelle Bridges is to thank for all the media and work that she has put in over the years, and in turn many external opportunities for healthy lifestyle fitness type companies to jump on the band wagon)