Segmentation, Targeting & Positioning-Study One-Topic Two

Segmentation, targeting and positioningLook through the Internet, magazines, newspapers, direct marketing materials, anywhere you find products being marketed. Choose a selection of different types of products and for each, try to work out the following:

• Target market/s

• Primary and secondary market segments

• Positioning in the market

Target market is pre & post natal fitness and health packages. Primary & secondary is busy mums who want to have a active life style lose weight and have healthy meal plans for the whole family. Positioning in the market, price wise is not to high only $13.99 per week for typical 12 week program. Promotion is strong on social media sites and popular fitness magazines. She is a well know Oxygen ambassador and fitness model in Australia(not so much world wide) Distribution & packaging is straight to the consumer instantly via ebook download. Competition is not to fierce in Australia with probably 5 other decent professional competitors. (For those people wondering-Michelle Bridges is a totally different target market all together)

Target market is woman "giving the modern woman the best line of products to achieve a healthy, safe, glow; a look of vitality and well being, one that enhances their inner beauty." it's hard to put an age on the market as I know many woman aged 18-50 who enjoy a lovely tanned glow. Primary & Secondary is sun smart conscientious people either gender who don't like tanning in the sun and according to Bingle this product is 'curlelty free' so it will appear to this market also. Positioning in the market price range is $12-$39 so cost effective for every one. Promotion is strong as she already has a media following due to unrelated reasons. The base had a 'pre sales' launch to gauge the success of the product band also uses many forms of social media, interviews in person and magazine interviews/articles. Not to mention her website launch. (It's all online ordering) Distribution is straight to the consumer and the packaging is sleek and simple yet chic. Competition is large in Australia & world wide with a huge number of similar products on the market. To name a few in Australia- Bondi Sands, Vani-T, Jennifer Hawkins brand, Le Tan, Hawaiian Tropic, Reef.