Kellogg's Case Study-Study One-Topic One

Kellogg's case study

Answer the following questions from the Kellogg's case study:

When Kellogg's introduced Crunchy Nut Bites into the market, how did it fit with their business goals?

Business goal was to provide a new flavour and texture for consumers, helping Kellogg's extend its share of the breakfast cereals market. Kellogg's is market orientated. This means that the companies focus is on the needs of its consumers.

Before Kellogg's develop a new product like Crunchy Nut Bites what needs does it seek to identify?

Looking at what products or extensions it should develop from their current product range and for whom. With new products they have a focus on the needs of their consumers. 

What three stages does Kellogg's use to identify these needs?

In all three stages primary research such as focus groups, Qualitative research and Quantitative research was involved to identify needs.

• Stage 1: Discovery
• Stage 2: Selecting the best idea
• Stage 3: Crafting the idea into a complete new product