Thursday 26 February 2015

What The God Father Teachers A Business Owner- Study One-Topic 2

Direct competitor analysis
  • What does Michael Corleone say about friends and enemies?
  • Who are the enemies?
  • What are the three techniques outlined in the video above for conducting a competitor analysis?
The 'enemies' are your competitors so watch them closely and you will get to know their strengths and weaknesses. You will get to know their hurdles and how they over come these & where they have an edge over your business.

Recorded Information Technique
  • Annual reports
  • Brochures
  • Press Releases
  • Websites
  • presentations
Observable Information
  • Ad Campaigns
  • Corporate Events
  • Roadshows
  • Pricing Details
Opportunist Technique
  • Word of Mouth
  • Conversation with suppliers
  • Social gatherings at parties/events

2 comments: