Adding digital media to promotional strategy-Study One-Topic 3

Adding digital media to promotional strategy

• How does Dove's marketing campaign differ from the majority of mainstream campaigns? Because this campaign is stripping back the layers of media perception and promoting real beauty for woman." No wonder our perception of beauty is distorted" is a powerful quot at the end of the video 
• What effect does it have on their branding? A very positive effect on their brand. It shows that Dove cares and are trying to make a difference. 
• What effect does it have on their products? I Did not see any of their products being used. The emphasis was on photo shopping and the amount that is done. 
• What effect does it have on the company's reputation? Positive effect because it  shows their honesty to woman and as a company. It will build trust with their consumers. They are proactive with their self esteem fund to help woman, & are campaigning for real beauty.
• Can you find other elements of Dove's promotional campaign? They are also promoting their "The dove self esteem fund" this is helping woman to embrace their natural beauty.
• How do they complement each other? The clip is all about the amount of photo shopping that takes place in the media, the distort image that woman have on how they show look and how impossible this is to achieve. The unrealistic pressures that woman put on them selves. The last scene says "false" Foundation Makeup which ties in with how false competitors marketing can be now days,followed with "Campaign for real beauty"