McCormick Dinner Duets
When McCormick developed their new product 'Dinner Duets', what market opportunity did they identify?What is the recipe mix industry linked to? How does this affect the product's life cycle?Total meal solution to simplify the "What's for dinner tonight" dilemma. Recipes for herbs & spices is industry linked to foods trends and this has usually a 1-2 year life cycle. They try to produce & introduce products with 6-12 months.
How does retailer feedback inform marketers about a product's potential significance on the market? Different ideas on where the product should be positioned in store. Consumer Feed back on type of packaging, what type of trends they see coming through.
Why does the product's packaging form such a significant part of its marketing? Because the product on shelf can sometimes be the only form of advertising that the product receives. Impact & presence on shelf can be the distinct reason a consumer will pick up that product also sizing of the packaged product as shelf space is an absolute premium with retailers.
Enthralling stuff I haven't been finished particular data in a lasting time.
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