The four Ps of marketing-Study One-Topic 3'

The four P's of marketing

PRODUCT-Anything that adds value to your product

• Variety

• Quality

• Design

• Package

• Brand

PRICE-Anything remotely related to money

• Retail

• Discount

• Bonuses

• Payment Plans

• Credit Terms

PROMOTION-How do clients hear about your product

• Advertising

• personal Selling

• Sales promotion

• Public Relations

• Sponsorship

• Sales Calls

• Brochures

• Emails

PLACE-How do clients get your product

• Distribution

• Delivery

• Retail Location

• Download