How to ensure once someone has clicke don your web page they will turn into your customer. Landing page =Destination URL
A landing page is the page people see right after they click on your add. It could be your home page, a product spicific page, your contacts us form or other. It's what ever page you chose after you have created the add.
3 Tips To Remember:
1- Is the page featuring whtat you promised in the add?
2- Can people easily find what they are looking for on your site?
3- What do you want them to do on your site? Include a call to action. 'Buy Now' 'Learn More' Sign up'
EXAMPLE: Looking for Eye Liner and chose the Sephora add
Which took me to their Landing Page
These articles have got absolute sense devoid of confusing the readers.
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