Product characteristics-Study One-Topic 3

Product characteristics

Choose any product that your use or consume. Identify its characteristics and how those characteristics have a personal significance to you. Why do you buy or consume this product? Why do you choose this product over other, similar products?

Product: NESCAFE-CAFE MENU- DARK CHOC MOCHA

Is the product perishable? No, I use the product all year round and more so in colder winter months. How tangible is the product? Yes because you can see it, drink it, touch it & you know exactly what you are purchasing.What are the products features? Distinct packaging with Nescafe branding and logo, images of the product in a cup, image of chocolate pieces in a 'steaming mug' (usage of product & visual description) number of calories per serving how many servings in a box.What are the benefits of those features? Lets the consumer know exactly what they are consuming. Can weigh up the value per serving in a box & If they are calorie counting, what type of product and flavour, how to consume it & what brand they are purchasing.Do you need all those features? Yes & the packaging is not cluttered with all this info.Is the product produced before it's sold or produced on demand? Produced before it is sold, has a long shelf life and expire date. Ready to be purchased when the consumer is ready to purchase.

I buy this product over 'Coles Brand' because I trust the Nescafe brand and know I will get a great tasting product every time. The pricing is very similar so I don't mind paying extra $1.50. Plus the box just looks better sort of 'luxury looking' It is quick and easy to use and I don't need to add any extras to get the result I am after & handy to know the calorie value.