Honest Tea-Study One-Topic 4

Honest Tea

In the video above Seth Goldman tells us that his inspiration for starting his company Honest Tea was the fact that he couldn't find a drink that satisfied his consumer needs.

• What were Seth's personal needs and preferences for a cold drink? He could not find a drink that was not loaded with sugar and healthy for you in the shops. he wasn't happy with the selection so he decided to create his own Honest Tea-fully natural & organic
• Are these needs and preferences the same as his current customers? Absolutely with out a doubt customers need to be aware of the crap unhealthy chemical laden sugar drinks on the market. And thankfully people are educating them selves more these days and this type of product is becoming a need and a want in today's society.
• What are the core values of Seth's business that drive its marketing objectives? He really is a fantastic guy. What drives him in his business and his leading by example setting is through the business relationships and the communities that he is helping buy purchasing the products needed to make Honest Tea. The fact that he states that making a profit has taken some time however that is not the reason he gets out of bed every day. He aims to make a difference and this is why his product is taking off.
• How has Seth positioned himself in the marketplace? He has positioned himself in the market place by staying true to his values and providing not only a healthy organic product but one that the buyer will also feel like they are making a difference in helping the communities that provide their products for the Tea to be made. And with every bottle purchased a royalty is paid to the communities to help them.