Tuesday 10 March 2015

Social Marketing-Study One- Topic 3

Social Marketing
Write a blog about your thoughts on social marketing. Thinking about social presence theory, how can you establish 'conversational report' in an on line environment?
"Social Media-Capture, Engage, Nurture"
Having a social presence on social media is a great way to interact with current & new customers. In the current day and age that it is so fast paced people want to have access to information 24/7. You are able to engage with clients and answer questions/give information as well as show videos of you products or services. This creates conversation and publicity of your business. From this you can also conduct you own market research to gauge how popular a product or service is. Even better if you are wanting to expand your business out side of Australia as you are not limited because everyone knows the web and social media  are world wide. 
Many websites have pop ups with chat message. Meaning you can chat directly with a consultant and have your questions answered straight away with out the effort required to go to a store or pick up the phone. (Telstra are great for this)
The down fall to social media marketing is that you now have to keep an eye on the various different accounts 24/7. To name a few-FACE BOOK, INSTAGRAM, LINKED IN,TWITTER GOGGLE REVIEWS, YELP ETC The good news is that you can some what control the feed back/posting options now. As having a bad conversational report unattended to in a timely manner can be harmful to your business & reputation.

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